Nike Says It Will Offer Mary Earps’s Goalkeeper Jersey

By John Mercury August 25, 2023

A goalkeeper’s jersey is also different from that of other teammates to ensure they stand out on the field. (Ms. Earps’s World Cup jerseys were emerald green and pink; her teammates’ were blue and white.) While a team’s main shirt can be produced en masse — with versions for various players requiring a simple name change on the back — a goalkeeper’s jersey requires a much smaller and more customized manufacturing run.

Though interest in women’s soccer has risen, the sport still drives fewer apparel sales globally compared to men’s soccer.

Adidas, which outfitted 10 teams for the tournament, did not offer replica goalkeeper jerseys. Neither did Puma, which made kits for Morocco and Switzerland.

But Hummel, which made jerseys for Denmark’s national women’s team, and Castore, which made them for Ireland, each have released replica goalkeeper jerseys for those teams.

At a news conference at the start of the Women’s World Cup, Ms. Earps expressed frustration about Nike’s decision not to offer replicas of the jerseys worn by participating teams’ goalkeepers. “It is hugely disappointing and very hurtful,” she said, adding that she had sought talks with both Nike and the Football Association, the governing body for English soccer, after England won the European Women’s Championship tournament last year.

Ms. Earps, who is a goalkeeper for Manchester United in the Women’s Super League, also pushed back on the idea that her jersey would not sell. “My shirt on the Manchester United website was sold out last season,” she said.

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