Warner Bros. Discovery to Add CNN Channel to Max Streaming Service

By John Mercury August 25, 2023

Still, some companies have started to make moves. NBCUniversal began streaming a MSNBC mainstay, “Morning Joe,” and the CNBC morning show, “Squawk Box,” started live airing on its Peacock streaming service this year.

The endeavor is hardly CNN’s first foray into streaming. CNN+, the expensive and short-lived streaming-only channel, was shut down within weeks after Warner Bros. and Discovery merged into a new company in April 2022. The channel featured programming distinct from the cable news network (including shows like “Jake Tapper’s Book Club”), and the new Warner Bros. Discovery team held a dim view of that approach.

When shutting down the service, Mr. Perrette invoked social media posts that had called the service “CNN Minus” because it did not include any of the cable news network’s actual programming, saying in a meeting with staff that it was “the global calling card of this news organization.”

Several media companies, including the Walt Disney Company, which owns ESPN, are beginning to weigh when and how they can begin delivering their live cable programming via streaming.

“We haven’t said when, but we do know that it will happen,” Disney’s chief executive, Robert A. Iger, told CNBC last month.

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